Improving Continuously

The project began with creating a color pallete that was similar to Southwest Airlines core branding but also evoked a welcoming friendly feel to make the learning materials feel more approachable to Employees. From there, I created an icon style that felt inclusive and universal. Once I established the colors and icons I created our core infographic that represented the improving continuously cycle. From there I created variations of slide layouts that all included a rounded rectangle frame the client requested in our initial kick off meeting and colorful arches representing each step our core infographic.